Saturday, June 2nd marks the official 50th Anniversary of Crossroads Christian Communications, Canada's leading faith-based broadcast ministry.
In 1962 at just 25 years old, David Mainse approached a local TV station manager in Pembroke, Ontario in hopes of getting airtime to launch a new television program called Crossroads. The answer was "yes" and he was given 15 minutes live on Saturday night, June 2nd, following the late news.
"Back in 1962, television was just making its way into northern Ontario, and the entire province was responding like a kid with a new toy," says Mainse, now 75.
That first Crossroads program featured music from "The King's Men" and garnered unprecedented calls and response from viewers. As a result of the success, Mainse was invited back each week.
"We were the original "Saturday Night Live," jokes Mainse.
Today, Crossroads has developed into a highly respected media organization, launching 100 Huntley Street, Canada's longest running daily talk show in 1977. Crossroads is also a highly respected not-for-profit agency, providing aid and emergency relief to people all over the world. Crossroads also operates a 24/7 Care Centre through which they engage approximately 30 thousand calls each month helping people on their spiritual journey.